4 Business Practices to Bring You Success in 2024

Welcome to episode 55 of Season 2 of Baktari MD! In this episode, we take a deeper look into the question, what makes a business successful? The failure or success of a business has to do with many factors, but let's see the 4 ways we talked about SUCCESS through LEADERSHIP in previous episodes of this season! All of the tips and tricks you need are right here! Find out all of this and more in the full episode! 

Chapters

• 0:00 Intro
• 0:18 1. It Has to Come From the Top
• 1:45 2. Vendor Choices Are CRITICAL
• 3:04 3. Be AVAILABLE
• 4:37 4. Don't Pause
• 5:47 Outro

Transcript

0:22

First of all, to have a corporation where the customer is a priority is not as easy as it sounds, and it has to come from the top. So let's get that out of the way. If only people at the bottom are concerned, or it's just a priority for people who are actually dealing with the clients or the customers, that may not be effective, the the, the the importance of listening to your customer is really, really important. And that has got to start from the top. And you know what the phrase I like to use is make sure you don't treat your customers like a widget. If your customers are a widget, and if that's the message that people on top send, I think it's easy for customers to often realize they're being treated as a number that just there's just one more sale, one more person. So, let's get it out of the way. If the people on top have that attitude, I would say it will permeate the organization, because during meetings and opportunities to improve things, that will not be a priority. So we're going to talk about how to not to do that, but let's understand that the people on top have to send the message that we are going to, let our customers speak to us, give us feedback, and we're going to use that information to get better. As you know, most companies can't do everything. So a lot of times they outsource whether it’s SEO, marketing, certain products, whatever they need. And this is sort of the reverse of selling, which is how to be sold. So when you're sort of on the other side of the target, as it were, and you know, who's the prey in this case is potentially you. But in a good sense, because we all know that if you find a great vendor or service provider outsource services, it can have a dramatic impact on your company. Often they can really take a company to the next level, especially if you partner up with the right person. So what I want to talk about today in this video and what I’m going to teach you is how to vet those people out. What do you, should- What should you look for? So by the end of this video, you should have a laundry list of things to look for because A bad decision about picking a vendor can sometimes be fatal to a company and certainly can be very painful. You can, one, spend a lot of extra time wasted time, money and resources that were deflected from other things that can hurt your company. So this is very, very important. One of the most common things that you see in any company is, if someone is readily available, even maybe sometimes after work, when an opportunity comes or when something's really needed, they're the first persons you think of, even like, think of it like on a personal level. Let's say you have a couple of extra tickets to a baseball game that you can't go to, and you're you want to go down the list of your friends that you might want to offer that to. I think even if you think about it like, like most people do, you know, you may think of someone, but you know, you're like, oh yeah, it'll take him 24 hours to get back to me. You immediately will go and probably offer those tickets to someone you want to give it to, but who you can probably get on the phone right away. Same thing is if you have a problem like let's say you have a real problem. You. There's a big, leak in your house, in your kitchen. And, you know, there's one plumber that answers his phone right away and there's another one. You got to leave a message, blah, blah, blah. So often, you know, business opportunities don't necessarily go to the most qualified person necessarily. Sometimes it goes to the most available person. And I've seen this throughout my whole career being available. Of course, you know, has it’s downsides. You can't be available to everyone at all time. But if you make yourself unavailable to people who can impact your business or and often, you know, personal too, but what you will do is you will pay a price for it. The number one way to avoid objections we have found is, believe it or not, not to pause after you answer a question, and I'm going to explain why. Either at the beginning, when the process is starting or certainly when you're explaining your process, people are going to have questions, valid questions that you need to answer. But what we have found is when you answer those questions, people have a tendency to pause. So someone will say, how long is it going to take you for your company to get this deliverable to us? And often people say it'll take us four weeks, but what did they do after they say four weeks? They pause. And the reason for that is that's how we do things in our normal life. Okay. So in our normal life, if your spouse calls you up and says, what do you want for dinner? You say lasagna, and then you pause. Or if someone asks you what time it is, you say what time it is. Even if someone says to you, What's your address? Where do you work? In our normal lives, we pause and it's totally acceptable to pause after you answer a question.